General Motors, through its Chevrolet nameplate, plans to introduce a clean diesel version of the popular Cruze model next year. It will be a 2.0L turbo diesel based on the company’s European model, already being sold.
Diesel sales in the United States are growing quickly, up about 27% last year over the year before, and expected to be a large portion of the market by 2015. GM has been producing diesel models under its European and Asian nameplates for some time, with 33,000 Cruze models being produced for foreign sales last year alone.
“Even with high fuel prices, we’re seeing more consumers willing to invest in more advanced technology, fuel-efficient vehicles,” said Allen Schaeffer, executive director of the Diesel Technology Forum, a non-profit educational organization. “We’re really excited about what the Chevy Cruze brings to this segment. It’s already a successful car in its fuel efficiency and market acceptance. With GM’s advanced clean-burning diesel technology under the hood, Cruze stands to be a game changer.”
Although official numbers have not been released, the Cruze in turbo diesel would likely get over 40 miles per gallon on the highway.